Rick Diaz

Photo of Rick  Diaz,

Aesthetics Marketing Expert



Tell me about how you got started in this industry. 

I’ve been a marketer and entrepreneur since I can remember but really honed my skills in the corporate arena. I helped build funnels and systems used by top sales reps in NY and NJ for two fortune 500 companies ADP and Paychex. Sales and strategy are the two areas that have always gotten me excited. Not only, “how do I get people here” but “how do I convert them once they come”. My focus has always been on results because leads mean nothing without sales.

What did you want to be when you were growing up?

A business owner. I didn’t care what kind of a business as a kid, but I just wanted to be like my father and step-father.

What has been your biggest challenge in this career? How did you overcome it?

The biggest challenge I’ve had to overcome has been turning non-sales people into sales professionals. We are all in sales, we just have different views of was sales is. I’ve made it a point to help people understand that sales is a good thing, it’s how we grow our businesses. More importantly, it’s how we help others get exactly what they need. (Just ask my wife, it took me YEARS to convince her!)

What is your favorite/ most rewarding part of this company/career?

My favorite part of what I do is hearing back from practice owners that were ready to throw in the towel say, “you’ve turned my business around”. It’s what I work so hard for. The greatest part of my success is knowing I’ve helped make someone else successful.

Who inspires you?

My wife. I know it sounds cheesy, but she’s such a dedicated, hardworking, and strong woman. I’ve seen her conquer med school with highest honors and fight for her dream to be a doctor. She’s my constant inspiration.

What do you do for fun?

After working so much what I I enjoy most spending time with family and friends especially over a great meal. I also love to sing (and like to think I’m pretty good at it).

Fun Fact

I DJ’d for Marc Anthony in Atlantic City when I was 19 years old and don’t care that Fred (my partner) thinks he’s good at FIFA.

What is your biggest claim to fame or favorite, most WOW moment in your career or life’s journey?

Before webinars were a big thing, I drove over 600 attendees from fortune 100 and 500 companies to a webinar that led to a ton of sales for my step-father’s small business. The framework of that strategy is still being used by the company today (over 13 years later).